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The Value Of Transparency
Transparency doesn’t come naturally in a startup. We start a company thinking we need to shield employees from all the things that steal...

Charles Edge
5 min read


5 Accounting Concepts For Startups
To be a successful startup founder, we don’t need to be an accounting expert; we can outsource that. But we do need a solid grasp of...

Charles Edge
3 min read


Making Decisions Through New Perspectives
Sometimes We Don't Know... Life provides us with a range of experiences - good, bad, happy, sad, confusing, frustrating, exciting & even...
Matt Raskin
5 min read


Beginning CRMs for Startups
CRM stands for Customer Relationship Management and is a piece of software organizations use to store information about customers and...

Charles Edge
10 min read


Performance Conversations: Aligning Performance, Growth & Priorities
Purpose: Performance Conversations Performance conversations are the foundation for effective and healthy organizations to exist & grow....
Matt Raskin
5 min read


Evaluating The Technology Stack In Startups
We often start building a company and the technology that a company delivers and it just kind of evolves over time. There's a general...

Charles Edge
3 min read


Professional Services As A Service
As our name might imply, we love bootstrappers. Services is a great way to bootstrap any company - especially a software company....

Charles Edge
5 min read


Search Engine Optimization For Startups
SEO is short for Search Engine Optimization, sometimes referred to as organic search. This is where we look to increase the amount of...

Charles Edge
11 min read


05 | Talent Foundation: Virtual Reality
Previous Post: 04 | Talent Foundations: On-boarding Employees The Future... We either progress or regress; there is little room for...
Matt Raskin
4 min read


Creating A Platform: Overly-Simplistic API Strategies
Platform. There are books like Platform Revolution and The Business Of Platforms that tell us that we want to make our products...

Charles Edge
13 min read


Quick Machine Learning Wins For Startups
Machine learning is one of those things that practically every investor seems to ask about these days. The reason is that there is so...

Charles Edge
12 min read


04 | Talent Foundations: Onboarding Employees
Getting Started New employees experience waves of new people, places, tools, processes, and languages as they acclimate into their new...
Matt Raskin
4 min read


The Rule of 40
There are a lot of different types of companies and business models. One of the most popular these days is SaaS-based solutions that...

Charles Edge
4 min read


03 | Talent Foundation: Recruiting - Qualification, Flow & Talent Selection
Previous Post: Recruiting: Planning, Prep & Talent Attraction Our previous post focused on establishing the foundations to clarify,...
Matt Raskin
7 min read


Learn 14 Critical Startup Skills… For Free!
Degrees from top universities can cost tens or hundreds of thousands of dollars. But a savvy founder can get a more specific, targeted...

Charles Edge
6 min read


Methodologies To Calculate the Value of a Company
A friend of mine was once asked how much his house was worth at dinner. He said “I guess whatever someone will pay for it.” I was pretty...

Charles Edge
7 min read


02 | Talent Foundations : Recruiting - Planning, Prep & Talent Attraction
Previous Post: Talent Foundations: Art & Science It's now time to shift our focus towards identifying, attracting, qualifying, and...
Matt Raskin
6 min read


Tips On What Kind Of Business To Start
There are 5 main types of organizations that are founded. Each comes with positives and negatives and there’s really no perfect formula...

Charles Edge
4 min read


Talent: Buy, Borrow or Build
The Balance Nothing impacts organizational performance and culture like the people we select to become a part of our company. Ensuring we...
Matt Raskin
6 min read


Dealing With The Distractions In A Startup
Distractions can destroy our productivity. But leading a startup means there’s a constant barrage of things that need to be handled....

Charles Edge
4 min read
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