One of the most common forms of sales collateral that product marketing teams create and maintain are battlecards. Battlecards arm...

Most of our projects these days involve machine learning in some way. And writing these tools usually starts with, let’s say importing...

Software is eating the world. The industry has evolved since that movement began in the 1960s. First we digitized processes, then...

Contract negotiations are potentially one of the larger expenses a startup can incur, especially when selling to large organizations....

Every manager should meet with team members on a routine schedule. There are a lot of names for these meetings. The one we’ll use is a...

One aspect of leadership that’s important is consensus building. Let’s not confuse getting to the point of a unanimous vote with the idea...

Return on Investment, or ROI, is a simple formula that takes the payout from an investment and subtracts the cost to show what the value...

We can learn from people who have gone through what we’re going through. The mentorship provided can be a simple comment on an airplane,...

We’ve all had moments of inspiration. Sometimes those are about an evolution in technology not previously considered. Other times our...

A campaign in most tabletop gaming platforms is a collection of games that follow a common storyline, usually with the same characters....

We occasionally mention various financial terms in articles. Some are types of securities held by investors in exchange for providing...

Once we’ve developed a diverse board that can help us grow the company, it’s time to convene and run board meetings on a routine basis....

Most startups are created in support of an innovation. The innovation should help people somehow and represents an evolution (and likely...

There are about as many reasons to test apps for vulnerabilities as there are apps. For the purposes of this article, we’ll look at...

A persona is an archetype of a group of users whose characteristics represent those of a larger group of users. Those characteristics can...

Leadership is about motivating people towards a common goal. Many think of leadership as motivation. Many confuse management and...

The board of directors is a group of people that represent the shareholders of a company or stakeholders of an educational or non-profit...

Every startup should have a board of directors by the time that first non-shareholding non-founder is hired. In fact, according to the...

Every organization has competition. This might mean going into an industry where there are well entrenched vendors. Or changing market...

I’ve always thought of a “small business” as one in a more traditional industry that uses conventional financing (or no financing) to get...