Every organization has competition. This might mean going into an industry where there are well entrenched vendors. Or changing market...

I’ve always thought of a “small business” as one in a more traditional industry that uses conventional financing (or no financing) to get...

This is a bit of a different post on the Bootstrappers blog, but we did an interview with "The Startup Blog" at...

Starting a company can be fast-paced, hiring to match the pace of customer acquisition and hiring for what we need at the moment. New...

Each time a customer contacts us with a support issue, a ticket should be created. When done properly, that ticket contains a description...

We work hard to get our customers. And once we have them, we want to keep them! We win and lose renewals in three places: Innovation: Our...

It’s tax season! So let’s talk about taxes. TLDR - Hire someone to do them asap, if that hasn't already happened... Before we talk taxes,...

Previously we looked at founder-led sales. Any organization that finds success in selling then needs to scale a sales team. We’ve looked...

We work hard to start a company. No matter how hard we try, or how good we are, bad things can happen. Unexpected things. We share the...

Many a founder will have no experience in sales - and yet selling is one of the most important aspects of our jobs. It’s often the...

Every organization needs to account for all the dollars and cents that flow through our doors. We can usually handle the basics of a...

We often see leadership and management used interchangeably but it’s important to keep in mind that they are not the same thing. In fact,...

House Bill 1668 was introduced in the house in March of 2019 and signed into law in December of 2020 as Internet of Things Cybersecurity...

A press release is a document that informs the press about an event. A software company might put out a press release that we've got a...

Before sellers can work on leads, they need a framework to work on sales. There are a number of frameworks used for these, but none...

The customer journey is the general process followed by a person when becoming a customer. Here we’ll group customers into four primary...

Product management is the function in an organization that plans, organizes, and manages the products the organization makes at each...

Customer advocacy often starts in the most authentic of ways. A customer tweets something nice about us and we retweet it. It feels...

Political capital is often thought of as a currency of influence and trust that can be deployed or lost in order to achieve a given goal....

For those in newer fields, the scale of growth in a given profession can feel like a revolution. We’ve gone from a world where...