Charles Edge5 minCreating A Board Of DirectorsThe board of directors is a group of people that represent the shareholders of a company or stakeholders of an educational or non-profit...
Charles Edge4 minBoard Compensation for StartupsEvery startup should have a board of directors by the time that first non-shareholding non-founder is hired. In fact, according to the...
Charles Edge3 minCompetitive Analysis For Start-UpsEvery organization has competition. This might mean going into an industry where there are well entrenched vendors. Or changing market...
Charles Edge3 minThe Cost To Grow Faster (Equity)I’ve always thought of a “small business” as one in a more traditional industry that uses conventional financing (or no financing) to get...
Charles Edge1 minUse Customer Feedback To Reduce ChurnThis is a bit of a different post on the Bootstrappers blog, but we did an interview with "The Startup Blog" at...
Charles Edge3 minImproving Our Teams (and Engagement)Starting a company can be fast-paced, hiring to match the pace of customer acquisition and hiring for what we need at the moment. New...
Charles Edge5 minGetting Started With Ticketing SystemsEach time a customer contacts us with a support issue, a ticket should be created. When done properly, that ticket contains a description...
Charles Edge6 minRenewals Are Critical To Our Ongoing SuccessWe work hard to get our customers. And once we have them, we want to keep them! We win and lose renewals in three places: Innovation: Our...
Charles Edge4 minIt's Tax Season!It’s tax season! So let’s talk about taxes. TLDR - Hire someone to do them asap, if that hasn't already happened... Before we talk taxes,...
Charles Edge10 minScaling From Founder-Led Sales: Sales MethodologiesPreviously we looked at founder-led sales. Any organization that finds success in selling then needs to scale a sales team. We’ve looked...
Charles Edge4 minGetting Our First Insurance PolicyWe work hard to start a company. No matter how hard we try, or how good we are, bad things can happen. Unexpected things. We share the...
Charles Edge5 minFounder-led SalesMany a founder will have no experience in sales - and yet selling is one of the most important aspects of our jobs. It’s often the...
Charles Edge4 minBringing On An AccountantEvery organization needs to account for all the dollars and cents that flow through our doors. We can usually handle the basics of a...
Charles Edge3 minDifference Between Management And LeadershipWe often see leadership and management used interchangeably but it’s important to keep in mind that they are not the same thing. In fact,...
Charles Edge6 minHouse Bill 1668, Innovation, and the State of IoT SecurityHouse Bill 1668 was introduced in the house in March of 2019 and signed into law in December of 2020 as Internet of Things Cybersecurity...
Charles Edge4 minWriting Press ReleasesA press release is a document that informs the press about an event. A software company might put out a press release that we've got a...
Charles Edge4 minWe hired a sales team. Now what?Before sellers can work on leads, they need a framework to work on sales. There are a number of frameworks used for these, but none...
Charles Edge2 minThe Customer JourneyThe customer journey is the general process followed by a person when becoming a customer. Here we’ll group customers into four primary...
Charles Edge3 minProduct Management In StartupsProduct management is the function in an organization that plans, organizes, and manages the products the organization makes at each...
Charles Edge9 minCustomer Advocacy Programs For StartupsCustomer advocacy often starts in the most authentic of ways. A customer tweets something nice about us and we retweet it. It feels...