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Charles Edge

Adding YouTube To A Content Marketing Strategy

I see a number of digital marketing plans that identify YouTube as part of the plan. But when we start discussing how YouTube fits into...

Charles Edge

What’s Your Currency?

I have a lot of conversations about how to price products in startups. It took a long time to realize that before any meaningful...

Charles Edge

Beginning CRMs for Startups

CRM stands for Customer Relationship Management and is a piece of software organizations use to store information about customers and...

Charles Edge

Search Engine Optimization For Startups

SEO is short for Search Engine Optimization, sometimes referred to as organic search. This is where we look to increase the amount of...

Charles Edge

Bootstrapping And Need Inspiration To Get Started With Email Marketing? Here Goes!

Email marketing is one of the top ways for software company to maintain connections with customers and nurture those relationships. In...

Charles Edge

Content Creation For Early Stage Startups

There’s no doubt that content is a great way to attract potential customers to our sites. There’s also no doubt that the right kind of...

Charles Edge

Bootstrapping Public Relations

Public Relations (PR) is an industry where we gain exposure to audiences using news outlets and third-party publishers. These are news...