Charles Edge
Customer Advocacy Programs For Startups
Customer advocacy often starts in the most authentic of ways. A customer tweets something nice about us and we retweet it. It feels...
top of page
Categories
Charles Edge
- 4 min
Political Capital
Political capital is often thought of as a currency of influence and trust that can be deployed or lost in order to achieve a given goal....
Charles Edge
- 3 min
Sometimes It's About Evolution, Not Revolution
For those in newer fields, the scale of growth in a given profession can feel like a revolution. We’ve gone from a world where...
Charles Edge
- 8 min
New Vendor Checklists
As our companies grow, we can't do everything any more. As our needs become more complex, we end up with data sprawled across a lot of...
Greg Gentle
- 6 min
Learning in the Age of COVID: Orca Project Part 3
Learning in the Age of COVID: Orca Project is a three-part series featuring one organization’s innovative approach to address the...
Charles Edge
- 5 min
Teaching Customers To Promote Us In Their Organizations
Successful customers often lead to much larger footprints (or deal sizes) in year two of the life a customer. One of the best ways to...
Charles Edge
- 3 min
Source Code Escrow
Source code is a collection of computer commands and comments written in a programming language, like Java, C or Swift. When compiled,...
Greg Gentle
- 4 min
Learning in the Age of COVID: Orca Project Part 2
Learning in the Age of COVID: Orca Project is a three-part series featuring one organization’s innovative approach to address the...
Charles Edge
- 11 min
The Immutable Laws of Game Mechanics In A Microtransaction-Based Economy
I originally posted this article in 2016 on Huffington Post. Over the past 4 years, some things have changed and others have not, which...
Charles Edge
- 13 min
Adding YouTube To A Content Marketing Strategy
I see a number of digital marketing plans that identify YouTube as part of the plan. But when we start discussing how YouTube fits into...
Charles Edge
- 4 min
Continuous Discovery for Startups
Once upon a time, we tried to figure out what products and features we should develop on an annual basis. We set a strategy and went...
Greg Gentle
- 3 min
Learning in the Age of COVID: Orca Project Part 1
Learning in the Age of COVID: Orca Project is a three-part series featuring one organization’s innovative approach to address the challenges
Charles Edge
- 10 min
Starting A Company Podcast
The first time we do most things is usually the hardest. Once we get through one or two repetitions, most tasks get easier. About 400...
Amy Larson Pearson
- 3 min
Why We Invested in SiteKick
We hear a lot of pitches from entrepreneurs seeking funding. Some are pretty good, but every now and then we hear a truly great one....
Charles Edge
- 7 min
Get Started With Webinars
Web + seminar = webinar. A webinar is just a presentation streamed over the internet. Webinars are usually hosted by an organization...
Charles Edge
- 4 min
100 Podcast Episodes On The History Of Computing
The digitization of the world is an amazing, crazy, sometimes boring, and often surprising process of often seemingly disconnected...
Matt Raskin
- 4 min
Decoding & Defining "Culture"
Mock Culture Think about how many times we've heard or said these statements: "Our culture makes us special." "They are a great culture...
Charles Edge
- 6 min
What’s Your Currency?
I have a lot of conversations about how to price products in startups. It took a long time to realize that before any meaningful...
Charles Edge
- 2 min
Charles' Reading List
Chip posted his reading list awhile back. Mine is more a compilation of works I've used in researching my next book. But if there are any...
Charles Edge
- 4 min
Whales Can Kill Startups
We often to refer to huge new customers as whales. In sales this usually means a customer that is 10 times the average sale. Working with...
bottom of page