Customer advocacy often starts in the most authentic of ways. A customer tweets something nice about us and we retweet it. It feels...

Political capital is often thought of as a currency of influence and trust that can be deployed or lost in order to achieve a given goal....

For those in newer fields, the scale of growth in a given profession can feel like a revolution. We’ve gone from a world where...

As our companies grow, we can't do everything any more. As our needs become more complex, we end up with data sprawled across a lot of...

Learning in the Age of COVID: Orca Project is a three-part series featuring one organization’s innovative approach to address the...

Successful customers often lead to much larger footprints (or deal sizes) in year two of the life a customer. One of the best ways to...

Source code is a collection of computer commands and comments written in a programming language, like Java, C or Swift. When compiled,...

Learning in the Age of COVID: Orca Project is a three-part series featuring one organization’s innovative approach to address the...

I originally posted this article in 2016 on Huffington Post. Over the past 4 years, some things have changed and others have not, which...

I see a number of digital marketing plans that identify YouTube as part of the plan. But when we start discussing how YouTube fits into...

Once upon a time, we tried to figure out what products and features we should develop on an annual basis. We set a strategy and went...

Learning in the Age of COVID: Orca Project is a three-part series featuring one organization’s innovative approach to address the challenges

The first time we do most things is usually the hardest. Once we get through one or two repetitions, most tasks get easier. About 400...

We hear a lot of pitches from entrepreneurs seeking funding. Some are pretty good, but every now and then we hear a truly great one....

Web + seminar = webinar. A webinar is just a presentation streamed over the internet. Webinars are usually hosted by an organization...

The digitization of the world is an amazing, crazy, sometimes boring, and often surprising process of often seemingly disconnected...

Mock Culture Think about how many times we've heard or said these statements: "Our culture makes us special." "They are a great culture...

I have a lot of conversations about how to price products in startups. It took a long time to realize that before any meaningful...

Chip posted his reading list awhile back. Mine is more a compilation of works I've used in researching my next book. But if there are any...

We often to refer to huge new customers as whales. In sales this usually means a customer that is 10 times the average sale. Working with...