Charles Edge9 minCustomer Advocacy Programs For StartupsCustomer advocacy often starts in the most authentic of ways. A customer tweets something nice about us and we retweet it. It feels...
Charles Edge4 minPolitical CapitalPolitical capital is often thought of as a currency of influence and trust that can be deployed or lost in order to achieve a given goal....
Charles Edge3 minSometimes It's About Evolution, Not RevolutionFor those in newer fields, the scale of growth in a given profession can feel like a revolution. We’ve gone from a world where...
Charles Edge8 minNew Vendor ChecklistsAs our companies grow, we can't do everything any more. As our needs become more complex, we end up with data sprawled across a lot of...